Facebook has become one of the largest entities under the & # 39; lift a 15-year history.
On Tuesday, the California tech giant announced a radical redesign of the social network – ditch its iconic blue menu bar, and replace it with a clean white design, as well as placing more than ever to focus on the group.
Changes take Facebook is trying to pass two years of constant scandals, the role of social networks in spreading hate speech that fueled the genocide in M & # 39; yanme misappropriation Cambridge Analytica in tens of millions of user data.
The new look was officially unveiled at the F8, Facebook's annual developer conference in San Jose, California. This gives a kind of social network that more closely resembles the Messenger, a sister app on Facebook to exchange messages. The clean lines and enough white space a new look Facebook also echo that the photo-sharing app Instagram.
New Facebook design also gives the story – in BUZZY format ephemeral-exchange pictures – a prominent place at the top of the feed users.
There are also significant structural changes, more emphasis on user-created groups. Users can send messages to groups directly from the home page, groups give more attention to the left side panel (on the desktop), and the new device will be added to specialized types of groups.
Redesigned mobile app start "immediately," said a representative of Facebook in the e-mail about the & # 39; waking, while it will roll slower on the desktop – "in the next few months."
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Facebook is betting on large groups
Facebook design has undergone numerous changes and modifications throughout its history, which often causes a temporary disturbance of the perturbed users. Redesign Tuesday with & # 39 is much more aesthetically significant shift than usual, however, finally ditching the blue bar, which in one form or another, identified the social network since 2004.
And it comes in Facebook is trying to convince its users it has evolved and learned from previous scandals – that now the company takes "a broader view of our responsibility" as CEO Mark Zuckerberg speaks endlessly over the last year or so.
Visual tweek by themselves do not solve the basic problems that have plagued Facebook: Addiction feeds for the dissemination of false news and malicious hoax, and "move-fast-break-it" culture, which led to improper user data, concerns about monopoly power, and so on.
However, attention groups reflects a change in emphasis to the social network by being a source of news and community support – which it considers the group as the main driver.
On the desktop, all users will have the tab "Group" has been added at the top of your Facebook home page (in a mobile application, where there are fewer seats, these tabs vary depending on which features of Facebook users use the most).
A tab itself has undergone a redesign, featuring a variety of user groups from the & # 39 is part and messages within them.
Groups themselves are some changes to accommodate more specialized applications. Members of the health support groups, for example, can ask the administrator of the "to be able to on their behalf, to protect their privacy around sensitive topics," in an apparent attempt to stop a person from disclosing confidential medical information discovered on Facebook. Templates are created for employers place on the & # 39; waking the vacancies in the working groups.
Facebook with & # 39 is fine-tuning other parts of its main applications too
Facebook also adds a range of other new features through Facebook core application.
It introduces a new feature called "Meet new friends," which acts as a kind of platonic matchmaking service – allowing users to messages from strangers or groups of companies, they & # 39 are a part of.
And Facebook Relationship his tinder competitor, adds "secret crush" function which allows the user to know if they are an existing one hides hidden feelings for each other, without exposing them, if it is unrequited. Tool acquaintance launches 14 new countries – although it is still not the US.
Facebook is also deploying new tools to help users to buy and sell things through the Marketplace, the user-to-user shopping app center. Users will be able to make payments directly to the site and handle transportation directly through the social network.
Together, this redesign and a new feature of the scroll mark a significant change from 2018 year conference Facebook Developers. In the last year, recovered from the scandals, many F8 Facebook, felt control damage – with significant announcements for the core applications are largely lacking.
bonanza this year involves changes that Facebook believes that it has stopped bleeding and ready to start shaking things again.
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