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secret weapon from Samsung lost its firepower


It was only a few years ago that the term OLED caused a stir among consumers and investors.

Organic light emitting diodes have been new technologies stylish display, because they offered better picture quality by using less energy. Smartphone makers have sought to preach the advantages of this technology in order to juice sales.

If Apple Inc., finally joined the party in 2017, she used the iPhone OLED-display on Q, to help justify the astronomical $ 999 price of the product.

And in the center of the action has been Samsung Electronics Co. The South Korean company actually had the market cornered, being (for a time) the only manufacturer capable of churning OLED display reliably and in scale. Bottlenecks have been cited as reasons for the deficit in iPhone shipments this year.

This advantage seems to have disappeared; Guide of Samsung in the OLED, including new flexible panels, it was not enough to offset the decline in demand and competition on the part of the older, cheaper LCD technology. Result: the display panel is a Samsung business posted its first operating loss in three years.

Watching this advantage slip must sting.

In his speech on Tuesday, investors, the Samsung says that while a flexible OLED demand improves, prices probably will not. Instead, it will "focus on the discovery of new applications (laptops, sophisticated devices, etc.) and to provide a stable demand."

We already know what happens when Samsung is pushing the consumer case, simply not ready for prime time. Fold Galaxy will never be big money spinner, but this could be a chance for Samsung to beat his chest again. His apparent failure is humiliating.

The big problem with & # 39 is that managers appear to be pushing a product that is not ready from one section to another, which is not really necessary. It is obvious that the OLED glory days are over, but that does not mean that Samsung must pull down a business, just to try to prop up another.

Now we read: Samsung presents the new vertical TV for Millennials

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