Starting from 30 April, the Londoners will be able to view information about public transport, along with the rates and waiting times at the Uber app to see if taking the tube faster or cheaper than waiting.
First, and perhaps only, I think, you would think that after he heard the news from the & # 39 is "not what the result of fewer people getting Uber rides? Public transport is often much cheaper than originally Uber, even in an expensive city like London, and if the Uber app provides its users with a choice, they are likely to choose the cheaper option.
Uber pitching functions as a way to reduce car ownership, as well as fresh air to London, but, as any attempt to corporate philanthropy, you have to take these claims with a massive pinch of salt. Instead Uber can play a long game to assert his ride-degree domination forever.
What has changed with Uber?
If the update rolls out of London public transport Uber users through London, a new option will be available after you select a destination that will use the information from Transport for London (TfL), to tell you the best public transport route to get to where you want to be.
The app will aggregate information from buses, trains, trams, shuttles, London Underground, railway lines and even boats on the River Thames, to tell you the quickest or the cheapest, way to get to your destination. The app will also provide pedestrian routes between the stations if you need to pass at any time.
The purpose of this all to replace your car with your phone – if Uber can not get hail a taxi, at least, wants to use its application but you will be traveling. The company also presents him as "eco-initiatives" so that Uber potential customers can get a bus or tube instead of a driver to ferry them around town.
Of course, getting your customers to use rival service is not a great business strategy, but the function of London public transport is likely only the first step in the long term by Uber.
This type of service already offers Uber in Denver, in the US, but London has a population of more than 11 times higher, so it's a completely new ball game when it comes to on & # 39; the amount of information the app, you need to handle.
Incorporation to the difficult relationship
Over the past few years, Uber is fighting hard to continue to work in London. He had to defend himself from waves of accusations of illegal conduct as it pays and manages its employees, dangerous conditions for passengers in vehicles, as well as hard working conditions for their drivers.
Sometimes it was like Uber drivers will not be able to work in London, and while the company was able to overturn any ban, submitted so far, is still on the rocky soil with the Mayor of London office and TfL.
However, encouraging users to use public transport if possible, Uber extends olive branch to these parties, and to show them that he is happy to work with legal entities of the city, to do what's best for the customer.
If TfL and the office of mayor to take the olive branch, and the tensions between the parties to relax, it can be very useful for Uber – termination or weakening, military and judicial proceedings can save him a lot of money and care.
Uber uses information TFL live on the resort as part of the upgrade, but more than 675 other applications, too, so it does not indicate a special relationship in any way.
In addition, while it is certainly a valuable gesture by Uber, it is not necessarily the one that can cause drive-degree company with great difficulty. If you visit this application because you already know what you want to get a lift to your destination, and you would like to visit other Google Maps or CityMapper, if you want to get some pipe line. The potential number of lost customers, probably, in fact, quite a few.
Becoming the go-go application
As the rest military action, adding Uber for public transport information its complement may be part of a long game company has started – one to convert the Uber app from simple drive-audible applications, Go-service for intra-city travel.
If Uber can get people to use your app as a way to find any kind of transport, and attract users from Google Maps and CityMapper for these functions, it can start to slowly increase its market share, and to open ourselves to a new audience, who are usually not will hail Clean.
This will significantly increase the base Uber users and a fair chunk of the audience is likely to start using the application sharing portion of the ride, when they were presented with various options taxi near public transportation options, especially for trips with a lot of gear or for customers in a hurry.
Other applications are similar – Google Maps, for example, allows you to explore different modes of transport for the trip including walking, running, public transportation, or hail a taxi by the application. Presumably addition Uber will work the same in the future, but in contrast to the Google, Uber will make money from clients who have decided to get a taxi.
Of course, this is all guesswork – but it does not make any sense to the business Uber deliberately try to reduce its user base, so the update is likely part of a larger plan, the company has.