The news caught the market by surprise. Magazine Luiza has confirmed this evening (29) purchase of specialized e-commerce sporting goods Netshoes for $ 62 million USD (R $ 248,5 million).
The retailer is under the direction of Louise Trajano said in a statement to the market, which bought all the actions contained in the Netshoes capital for a price of $ 2.00 per share. These terms "agreement and plan of merger."
The idea is that with Netshoes & # 39 is a subsidiary. It is worth noting that the purchase still needs the approval of the shareholders of the online retailer and Cade (Administrative Council of Economic Security), which will be implemented. B2W, Americanas.com and Submarino owner also plans to acquire the company, but lost the race for Magalu.
Shareholders will receive the value of their shares exclusively in cash. Magazine Luiza has reached an agreement with shareholders Netshoes, which owns 47.9% stake in the company. In Argentina, also Netshoes today sold his work in the investment group called BT8 SA Mexican operation was sold last year.
It should be noted that Netshoes works in the negative years. Since publicity two years ago, shares fall $ 14.50 to $ 2.65 at the close today. A further reduced sale action with a price set at $ 2. The company recently celebrated the results of the first month of customer service through WhatsApp.
Sporting goods market has room to grow, but the segment is sprayed. Centauro, which went public in recent years, has only 5.4% of the market – Netshoes takes 4.6%.
Magazine Luiza are increasingly betting on their online activities. In December last year, the company announced that it will reduce the time of delivery of goods purchased in the App Store. In 2017, the company had data of its customers, which are exposed on the network.