Union minister of state for labour and employment Santosh Gangwar inaugurated the campaign in Bareilly.
Chief medical officer Dr Vineet Shukla said, "All the children aged between nine months and 15 years have to be immunized in this campaign. We have targeted 5,800 government and private schools and madrassas in the first phase. The staff of these educational institutes are giving full support to us. We will cover all schoolchildren over the next 15 days. We will conduct a drive at anganwadi centres, government and private hospitals for free immunization of kids who do not go to school. "
Rubella, also known as German Measles, is spread through rubella virus. Experts say if a pregnant woman is infected with rubella virus, it can lead to miscarriage or severe birth defects.
An official had earlier said, "Rubella and measles have common characteristics like rashes and fever. But both are different. While measles cases have been declining and only two confirmed cases were reported in 2017 at government hospitals in the district, we have no data available for rubella, as it was not diagnosed. But, possibilities are there, so the vaccination for rubella will be administered for the first time along with measles. "