Starting with "at the end of this week," he said Instagram will experience a new concept in Canada, in which he will remove the total number of "likes" that the messages are.
According to Bloomberg, the parent company Instagram Facebook says this idea is intended to attract more attention to the photos and the video itself, which users share – not the amount of each such recieves.
Individual users will still be able to see the number of similar in their positions by clicking on the list of "" Those who like it, but this information will not be available to others, and vice versa.
The company said that the move to the & # 39 is part of the research phase, and that shows in the test phase does not always become permanent fixtures.
Instagram was bought by Facebook in 2012, just two years after it began, for $ 1 billion.