Wednesday , December 2 2020

IMAX closes its last three rooms and canceled the rest of your investments



At least on paper, the idea was good. It was developed by cinemas IMAX, where visitors could use a couple of high-end StarVR, which offered an exclusive experience virtual reality in accordance with resolution 5K. Well, after almost two years of cinema IMAX VRCompany of & # 39; presents the closure of the last three remaining in operation.

IMAX makes official its exit from the virtual reality after several projects that resulted, they were waiting for us: the first was developed by Google to record content in virtual reality theaters ambitious camera; and secondly, this IMAX VR project.

Virtual reality is not convinced

Through the application of its shareholder's name, IMAX has confirmed the closure of the last three remaining VR IMAX centersIn addition, note that the cancellation "a specific content related to investments in virtual reality", without going into details about what is this investment.

After some doubts as to the participation of virtual reality as a means of home entertainment, especially because of the high costs, the IMAX decided to go for something more massive, a kind of centers where people could come to "live" the experience associated with the leading virtual reality. Here's how IMAX VR born via StarVR, who gave their 5K helmets, all in the space created for the occasion.

IMAX VR opened seven of the & # 39 facilities in early 2017 in some regions of the world: Bangkok, Los Angeles, Toronto, Manchester, New York and Shanghai. There are a lot of games like "Justice League, An Imax VR Exclusive», as well as some related to the Star Wars universe, among other events that were available a la carte were presented. In fact, he later opted for glasses HTC Vive Pro expand the catalog of games.

This 2018 IMAX closed the first two centers at the beginning of this year. Later, after Google canceled IMAX and its projects, the company closed two others. Now, it is confirmed that the the last three to cease operations at the beginning of 2019.

Despite the fact that the company does not provide information on the results of this commitment, its CEO, Richard Gelford says that "consumer response has been very positive, but the numbers just were not there." The reality is that From the very beginning, it was difficult to try to sell the project to usersWho could not find an attractive place to go, either alone or with friends, to play in a virtual reality.

The idea was to have up to 12 IMAX virtual reality centers until the end of 2019, but now we know that it will not go ahead. One reason for this change of plans, of course, with the & # 39 is the abolition of VR camera with Google, because there was a bet on the future, in the chamber, which can be sold to the studio for the creation of special films screened VR in IMAX. Today is history, and virtual reality is not yet a revolution, that we were promised.

theme

  • Virtual / augmented reality

Source link