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Lollapalooza unprecedented campaign warning about the risks associated with alcohol consumption by minors | society



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Through social experiment, the company #MenoresNiUnaGota APROCOR with a & # 39 is sensitization Esmantovich public consumption of alcoholic beverages in children.

Lollapalooza is given annually more than just music, but also a new experience for their audience and in this version #MenoresNiUnaGota 2019 noted the initiative of the Association for the responsible consumption of alcoholic beverages (APROCOR), which seeks to delay alcohol consumption in adolescents and cause the responsibility of adults and society as a whole, if the child n & # 39; e alcohol.

APROCOR set Lolla sector care room with two incomes. The first to use alcohol entered the age of 18, while in the second they did, who tried alcohol for the first time at the age permitted.

Scarlet Stuardo | BBCL
Scarlet Stuardo | BBCL

Once inside, the participants are informed of the suras & # 39; oznyh consequences of alcohol consumption on physical and mental development of minors, in the annex to the preparation of recommendations to address this problem and to reduce the consumption in this age group as they are currently 63% of teenagers in the average reported on how to take alcoholic drinks at one time during the year.

Only on the first day of the festival about a thousand people joined in the case by entering APROCOR stand or just their social network entertainment photos taken in this room equipped in the atmosphere of the festival may participate, as well as for electric scooter to share photos on Instagram with section #MenoresNiUnaGota .

Scarlet Stuardo | BBCL
Scarlet Stuardo | BBCL

"With #MenoresNiUnaGota we joined the call for social responsibility and commitment that makes the Lollapalooza, so that together raise awareness about alcohol consumption before the age of 18. We invite everyone to participate in this initiative on our stand Lolla concerns and to join this cause through social networks and www.menoresniunagota.cl website, "said Juan Pablo Solís de Ovando, president APROCOR.

APROCOR with & # 39 is an association of responsible consumption of alcoholic beverages, which is about the & # 39; brings together the leading manufacturers, dystryb & # 39; yutarav and importers of alcoholic beverages in Chile and whose aim is to raise awareness about the negative consequences of excessive alcohol consumption, enhance the responsibility of the people and create the conditions for a constructive debate on the issue (www.aprocor.cl).

Scarlet Stuardo | BBCL
Scarlet Stuardo | BBCL

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