Bronzini, teaching Grupo Éxito underwear, pajamas and sleepwear, will launch his first fashion collaboration on November 15 with a collection signed by Cali designer Renata Lozano, who has worked this year with conglomerates in collections for other brands, Arkitect.
The collection entitled Get going to heaven and making parties (escaping to heaven and making parties) offers a wide range of products from underwear and pajamas to versatile clothes to relax at home. "This collection has special magic and strives to make them all fall in love. I want women to turn the night into their best moment of the day, so we invite them to give it important value that is appropriate, accompanied by bedtime with comfort and style," reports Renata Lozano at the official launch.
"In our company, we always innovate and when making proposals with designers for clothing brands in Bronzini we are looking to surprise our clients. We are also pleased that this collection by Bronzini by Renata Lozano was made 100% by Colombian hands to continue to add our commitment to strengthen the national textile industry, "said Irina Jaramillo Muskus, Grupo Éxito Textile Business manager.
According to an official statement from the Colombian group, 6 out of 10 customers who entered their store bought clothes, while 4 out of 10 customers bought clothes from their own brands. This week the group also revealed that Bronzini currently accounts for 30% of its total textile business, becoming the company's flagship brand with more than 10 million units sold per year.
The Éxito Group continued its commitment to collaborate with textile brands, new things and even the opening of the brand's first store, with Arkitectal and Bronzini stores in the Viva Envigado shopping center. Colombian shareholders closed 2017 with a turnover of 330 billion pesos (around 110 million dollars) in the textile division and expected an increase of at least 10% this year.
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