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Galeries Lafayette replace Virgin on the Champs Elysees – Fifi DIB ABOU



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The event had such an impact that deserves attention: Galeries Lafayette opened Tuesday, March 26, 50-52 Avenue des Champs-Elysées in Paris, the new store model instead of Virgin Megastore concept store closed in 2013 with half of the shop, department store half, with & # 39; is the main place the institution, which earned him the title of leader. With its 6500 m2, it is not comparable with his father on the Boulevard Haussmann (65 000 m2 dedicated to fashion and lifestyle, 43 m under the cupola, 37 million visitors a year). Launched in 2016, the work had to be completed to ensure that the opening in October 2018. However, ill-treatment, and sometimes plundered movements yellow vests, the mythical Champs Élysées needed in this awakening, which comes at a time appointed to revive the visitor, which was decreasing. "There are a few days, the same avenue, today is sunny and busy, was the victim of an unacceptable violence that shook all of our compatriot. Violence must be stopped, they stopped. They reach the attractiveness of our country and one of the most beautiful symbols of France," said Minister Bruno economy le Maire during the inauguration of a prestigious brand, adding, "Champs Elysees with & # 39 are again stood Avenue found his true face."

The beautiful Art Deco building with a & # 39 is the house on four floors of the 600 brands and 300 designers. At a time when new customers prefer to order products online, a new commercial space with a & # 39 it is a place of "experience", hiking destination and recreational areas, as well as purchase. Thus, the beauty of the space on the first floor is decorated to invite guests to check out the details. The ground floor restaurant Lemon Jacquemus creator, heart casual fashion for the youth space. The top two floors are designed for ready-to-wear and settled as a new commercial trend of personal stylists who promise to turn the experience into a moment of narcissistic exaltation. While in gastronomy spreads its empire basement, with big names such as Alain Ducasse and Stohrer Yard and several gastronomic corners "roof" terrace is not yet announced its vocation but he also promises an unusual experience. Development is achieved by Danish architect Bjarke Ingels breath away from the entrance, a huge bronze structure evoking the Eiffel Tower and Paris accommodation in the heart of the topic. This is – almost naturally – Chanel, which occupies a space decorated with the famous Iron Lady.

Ban and backbenchers French and international fashion attended the opening, and a lot of photos documented the event through social media.

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