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in Marrakech, Dior Meet in Africa


Designer Maria Grazia Chiuri offered Ivorian designers over traditional Toile de Jouy printed with wax.

Le Monde with AFP Released today at 11:04

time Reading 2 minutes.

Hits "Cruise 2020" Christian Dior Couture, in Marrakech, April 29, 2019 – / AFP

Wind blows Africa and merge the new collection «Cruise 2020" Dior, which was presented at Monday, April 29 Italian designer Maria Grazia Chiuri in an old palace in Marrakech, the tourism capital of Morocco.

800 privileged, spoiled by the client browser and the persons affected by selected guests were in ruins Badte with an impressive dream of the fashion world through social networks. Some celebrities, such as actress Jessica Alba or Italian DJ and rapper Zhovanetti, toured in the Parade for the meeting of cultures, with 89 passages of models from all sources, but also bold combinations of textures and colors.

see also Documentary: Noémie Lenoir study of paradoxes of the African fashion

"At the moment, everyone is talking mainly a difference, and no one is interested in our communities"This was reported by Maria Grazia Chiuri several reporters before the parade. Roman designer offered traditional Ivorian designers again TOILE Rui – iconic projects of Dior – printed wax cotton of Asian origin that are imported into Europe and adopted in Africa. In an effort to avoid the pitfalls of cultural appropriation, the Italian opened the show with the creation of the African signed designer Pat Ouedraogo said Pathé & # 39; O.

House of Yves Saint Laurent

As usual, the first woman at the head of Dior haute couture collection also invited female figures to feed his artistic gesture: French anthropologist Anne Grosfilley, author of an anthology of African fabrics, African artist committed -américaine Mickalene Thomas and original stylist Grace Jamaican Wale Bonner, and instructed to draw a silhouette for the parade . "My perspective comes from my background, and I would like to have an intelligent conversation with other people, to understand what fashion means to them"Says the designer.

Maria Grazia Chiuri chose Morocco "The country between Africa and Europe" celebrate these meetings, and contact your local association of women artisans weaving specialists and ceramic painting. Adept symbols and artistic references, she took advantage of his stay in Marrakech to visit Villa "Oasis" Yves Saint Laurent, one of the great names of French fashion, which debuted with Christian Dior. It is in this miniature palace is located on the border of a large garden, decorated with phallic cactus that Saint Laurent has designated some of its collections.

see also Marrakech Majesty

Christian Dior Couture, the cornerstone of the global luxury giant LVMH in the first quarter of 2019 "Exceptional performance for all of its product categories and in all regions", According to the results released by the group Bernard Arnault, which includes more than 70 brands. In 2018, of LVMH posted a growth of 10% of sales 46.8 billion euros and net profit of 6.4 billion euros.

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