Slovenská sporiteľňa brings "Responsible Christmas". See new ads | marketing


The new Slovenská sporiteľňa campaign is a Good and Responsible Christmas spirit. In addition to vacation spots, the bank also prepared a special website for the Christmas tree contest. The concept is Zaraguza.

Give good, you're lucky. This is the central idea of ​​the place, the theme is friendship between a girl and a Christmas tree. In the ad is the closing version of Sweet Child O Mine # from the famous band Guns N & # 39; Roses.

"With the Christmas campaign, we build communication of the value of our brand and its placement. As innovative and responsible leaders, we want people to inspire emotions to take responsibility for Vianociam and shop before Christmas," said Peter Holík, Head of Marketing Communications.

Even in this case, we ignore the #mamnato hashtag known in the concept of communication today.

Slovak Savings Bank will also support good and responsible gift shopping ideas thanks to Google Card and cellular payments through Google Pay.

Source: Slovenská sporiteľňa

Production of the place itself also happened. Banks use green cellulose organic artificial snow or catering without plastic. The garbage is also sorted.

In the period before Christmas, special sites are also in preparation, which will be active starting November 16. People will be able to compete with banks for live trees in pots and advent calendars with 24 tips and tricks for responsible Christmas.

Promotion card

  • Agent: Zaraguza
  • Creative director: Michal Pastier
  • Copywriter: Jaroslav Vígh, Michal Pastier, Zuzana Smetankova
  • Art Director: Milan Malý, Andrej Nemcek
  • Graphic designer: Gabriela Kožiaková, Richard Novák
  • Social Media: Martin Rajec, Dominica Turcerova
  • Account Manager: Katarina Kaššová, Eva Klimeková
  • Strategy: Juraj Pobjecky
  • Director: Juraj Janis
  • Production: Hitchhikers


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