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Apple, iPhone sales fall at record pace


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Sales of Apple's iPhones have fallen to their speedy ever rate in the three months to the end of March, but show signs of stabilization.

The technology giant said the iPhone revenue fell 17% to $ 31 billion.

However, Apple CEO Tim Cook said sales were stronger than the end of March, including in China, where it has reduced the price of the image to increase demand.

Apple's, raised its forecast for the three months to June, sending its shares more than 5% higher to trade after hours.

The company warned that sales of iPhones at the beginning of this year, referring to China, where Apple's, to compete with cheaper competitors such as Huawei Technologies and Xiaomi.

Mr. Cook told Reuters The that the increase in demand on the iPhone in March, as well as products such as his watch, "give us some confidence that the situation is getting a little better."

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Apple, CEO Tim Cook and Oprah Winfrey to Apple TV presentation in March +

Apple, raised its forecast for revenue in the third quarter of between $ 52.5bn and $ 54.5bn.

During the three months to March, the total of & # 39; sales reached $ 58 billion, compared with analysts' estimates of $ 57.3bn.

However, below the total of & # 39; sales of $ 61.1bn in the second quarter of last year. And while demand improved in China, sales in the region is still down by 20%.

Profit for the second quarter fell to $ 11.5 billion, compared with $ 13.8bn in the same period a year ago.

Apple's, is trying to shift its dependence on the iPhone in the direction of services and last month presented its new TV streaming platform, Apple TV +, to take on such a well-known companies such as Netflix.

Services revenue increased to $ 11.4bn from $ 9.8 billion in the same quarter last year.

But Yory Wurmser, principal analyst at eMarketer, said the long-term growth in the service sector and, to a lesser extent, other devices "are dependent on the presence of as many users as possible, as is possible in the Apple ecosystem, and that is still primarily about the iPhone».

"In the long term growth of the company continues to depend directly and indirectly on iPhone sales," he added.

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