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Marriott Sets Sights on Airbnb – If you care?



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Marriott announced that they will soon be offering 2,000 premium rent homes in more than 100 destinations, giving a member of Marriott Bonvoy access to more accommodation.

The biggest threat to a person of hotel business

Just as the taxi industry has faced a lot of competition from ride sharing services like Uber, the lodging industry is facing a lot of competition from home sharing services like Airbnb.

It is interesting to see how the hotel industry communicates with this trend. Many hotel groups remained radio silent when it comes to sharing the house, while others actually invested in the section of the house.

Villas Marriott

Next week Villas Marriott will be launched, which will offer home rentals initiative 2000 premium and luxury homes located in more than 100 destinations throughout the US, Europe, the Caribbean and Latin America.

This will allow members to earn Marriott Bonvoy and bonus points for a wide variety of accommodation options.

This new program from the & # 39 is an extension of a trial that Marriott began in 2018 when Marriott introduced Tribute portfolio House. They found some interesting trends, based on the fact that:

  • Almost 90% of people who were friends ordered Marriott Bonvoy
  • More than 75% of people who are booked to travel for leisure, or with friends and family & # 39; it
  • The average visitor spent more than three times as much as they would for a normal hotel stay

That the division of the house makes for a Marriott

Houses for Marriott will add about 40 additional recreation facilities for the members of Marriott Bonvoy to earn and redeem points on. Marriott gives the following examples:

  • Four-bedroom cottage on six private acres of California wine country
  • Villa with six bedrooms in Sorrento, Italy with an infinity pool overlooking the Mediterranean Sea and a pizza oven with wood
  • Ocean View Villa in Anguilla has a private beach and a personal butler and staff home
  • 18th-century Irish castle, which sleeps 17 and has its own lake for boating and fishing
  • Town house with six bedrooms in London with a children's play room and climbing wall

Marriott launches Homes & Villas By Marriott International with some property management company, which already control these houses, including TurnKey vacation, LaCure, Lloyd & Townsend Rose, Veeve, London Residents Club, Grotto of housing, and the Reserva Conchal.

How to book Marriott Homes & Villas

Starting next week, you can order Homes & Villas Marriott properties directly through the website, which homesandvillasbymarriott.com.

In addition, when looking for accommodation on marriott.com for three or more nights in a place with a home inventory, site Marriott provide a link to this option as well.

Marriott is still deciding how to sell Homes & Villas Marriott through other channels, including the application and travel Marriott Bonvoy consultants.

Earning and redeeming points for Marriott Bonvoy home

Marriott Bonvoy members can earn and redeem points for joint home staysAlthough the rate of repayment has not been shared, I suspect that they will use the system on the basis of income, and I doubt that it will be a very good deal.

Most important here is with the opportunity to earn points for the stay, in my opinion. Marriott Bonvoy members earn five points per dollar in these propertiesWho with & # 39 is the same as the points that members earn for the other extended stay properties, although half the number of points scored in the properties of most Marriott.

Members will receive bonus points on the basis of elite status, elite and elite members will also receive a welcome gift or a special treat points.

Or & # 39; Is it really a big deal?

In general, I think it's smart for the major hotel groups recognize the separation of home, as a concept, as this is something that is here to stay. So I think that this initiative Marriott clever, as the participants will be able to earn and redeem points for more experience.

That being said, I'm not sure that this partnership will change the game that some people believe that they will.

It is important to keep in mind:

  • Marriott entirely invested in any existing joint home business
  • Marriott has no experience in the home exchange
  • Marriott Sun runs its own business joint home

Instead it is essentially a partnership marketing, where Marriott white marking that other companies are doing.

I would assume that they really do everything here takes a commission on what you order through them, and they offer you some rewards in return. It's a win-win because the sharing of home companies get more business, Marriott, it seems as if they are in trend, and members of the Marriott Bonvoy can earn points.

But this is not how it really changes anything with the division of the house, except to open his eyes more, that otherwise would simply believe the hotel.

On the loyalty front, being able to earn an additional five points per dollar spent if equated with incremental return, which may make it useful for some.

At the same time, the level at which I should imagine is transmitted by all consumers quite directly – the management company of a joint house takes a cut, and, presumably, Marriott takes a cut, so that the money must come from somewhere.

What do you think, guys – this is a partnership with Marriott by sharing home game is changing, or is it just slightly positive, but mostly insignificant development?

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