Google, reportedly began removing the application from its store Play the following essential allegations of fraud on the & # 39; put against Chinese Android developer, DO Global.
The company, which is a & # 39 is part-owned Chinese search company Baidu, has 46 apps were removed from the Play store from the back of the news of the investigation Buzzfeed. In addition, Google, seems to be removed DO Global inventory applications with its AdMob network.
The investigation found that at least six applications of DO list includes a piece of code that is registered with the fraudulent clicks on the & # 39; yavah in the application, even if the user does not have the app open. To make matters worse, the company was established, that the listing application without disclosing that they were made DO Global, which is contrary to Play store policy.
In general, DO Global were about 100 apps on the Play store with more than 600 million sets between them. Distance from the Google application & # 39 is one of the biggest taboos she had ever brought against the developer.
"We are actively investigating malicious behavior, and if we find a violation, we will take measures, including the removal of the ability of developers to monetize their apps with AdMob or published on Play,» Google spokesman said.
In Buzzfeed statement, DO Global said he understood the "suras & # 39;. Oznasts charges" and to conduct an "internal investigation" on the subject "We are sorry to find a violation in some of the use of our products AdMob ads in mind, we are. fully understand and accept Google's decision. "He concluded by offering my sincere apologies.
It is relatively common for Google, to remove the offending individual applications, but it is much less likely to remove any developer. Buzzfeed preliminary study showed that the two other developers – Cheetah Mobile and Kika Tech – committed fraud advertising. Google removed some applications, but nothing about any company does. Kika has since returned to the Play Store, and he said that the developer, and Google Play to work closely together to address the issues.
The study was conducted using a Check Point security company, in combination with Buzzfeed news. "In a world where advertising revenues could produce very high returns, it is no wonder why the actors after the malicious fraud against advertising agencies. "Follow the money" is a good rule, exploring the evil company, "he wrote in his conclusions.
"Research on how to deal with each advertising agency, different code segments and logging activities shows us the amount of effort, this actor has invested in this operation. The annexes to achieve 50,000,000+ downloads, we can only imagine the amount of money received from this fraudulent activity. "
fraud on the & # 39; to make known & # 39 is a major pain in the online advertising industry, with an estimated value to advertisers about $ 8.2 billion a year, according to the IAB. The fight against fraud on the & # 39; I put a lot going on, but advertisers and trade associations consider that war is won with the & # 39; is, as the industry adapts providing third-party verification and failure to pay for nya-human experience.
Sources from Buzzfeed, Check Point, MediaPost, WARC; additional content WARC staff.