The struggle continues for the second.
While Samsung held the top spot smartphone all four quarters of last year, Huawei's overtaken Apple's, in Q2 2018 shipments of smart phones, marking the first time in seven years that Samsung and Apple's, were not the top two smartphone manufacturers. Huawei maintains second place in the 3 rd quarter of 2018, but Apple's, silver regained its place in the 4th quarter of 2018. Today, we learned that the Chinese company once again beat his colleague, U, in the 1st quarter of 2019.
Smartphone vendors shipped a total of 310.8 million smartphones worldwide in Q1 2019, up 6.6% compared to 332.7 million units in Q1 2018 in the top five, only Huawei and Vivo are shipped more units than the previous year. The Q1 2019 figures are taken from IDC, which summarized their findings as follows:
Samsung, Huawei and Apple,
As you can see above, the Samsung lost 0.4 points (from 23.5% to 23.1%), as it shipped 6.3 million fewer smartphones (71.9 million). Samsung, usually has about a fifth of the market, and it remains unchanged. It seems that the Galaxy S10 and Galaxy S10 + has done well during the quarter, but the Samsung loses in the mid-range and low-end. Samsung Galaxy S10 5G is not going to be able to help much there.
Huawei received a whopping 7.2 points, reaching 19.0% market share. This is the biggest lead over Apple's spent it, and the closer he came to the overthrow of the Samsung – it is now closer to its Korean competitor than its American counterpart. The Chinese company has successfully dismantling smartphone duopoly. And that's before the P30 Huawei P30 Pro and have a full quarter of shipments to show. Hauwei high-end devices continue to find strong demand, as it makes its honor model sold through online channels. In China in particular, is Huawei's diversified portfolio, focused on all segments.
Apple's share of the company, meanwhile, fell 4.0 points (from 15.7% to 11.7%), as the company is shifting its focus to services. Competitors continue to just & # 39; yadats Apple's market share, and the fact that the company has no 5G strategy that is unlikely to change this year. settlement with Qualcomm's from Apple, however, can turn their smartphone strategy around 2020.
Xiaomi slipped 0.4 points (up to 8,0%), Vi increased by 1.9 points (7.5%), and Ohno remained flat (7.4%). These three are fighting for fourth even closer than the three leaders are fighting for first place. Companies outside the "five" together lost 4.4 points.
Consumers are not so obsessed with the upgrade to the latest and the best smartphone. But if they do, or when buyers for the first time to join, they are increasingly looking for a Chinese company in the usual options of Samsung or Apple.
"It is becoming increasingly clear that Huawei to & # 39 is laser focused on the development of its authority in the world of mobile devices, smartphones & # 39 is his leading the horse," said vice president of IDC program Reita Ryan in a statement. "The overall smartphone market continues to be challenged in almost all areas, but Huawei has been able to grow shipments by 50%, and does not just mean a clear number two in terms of market share, but also to reduce the gap on the market leader Samsung. The new rating Samsung, Huawei, and Apple's, it is very likely that we will see if in 2019 all said and done. "